Hi, I’m shannon

I feel most alive and at home, in the outdoors — in the mountains, near the water, wandering through forests, or simply sitting outside breathing in the fresh air. Nature has always been my reset button. When I'm not coaching, you'll probably find me chasing a sunrise, staring at the moon, or stopping mid-walk to marvel at a view, animal, tree or plant of some sort! If I ever won the lottery, I think I'd probably go straight back to school for something like astronomy or environmental science (still might.)

Travel has shaped most of my adult life. I've spent over 20 years exploring the world, and for the last several years I've been almost exclusively nomadic. Movement, curiosity, and witnessing different ways of living have become core parts of how I understand people, and the world.

I'm also pretty competitive by nature, and a total sports lover — all sports. I have my favorites, but give me a meaningful backstory and I'll happily get invested in a curling match I knew nothing about five minutes ago. I'm fascinated not just by the games themselves, but by the psychology, the dynamics, and the persistence behind what it takes to be a great athlete and teammate.

Something I think is also worth saying out loud: I care deeply about equality and human rights, and believe EVERYONE deserves to feel safe, supported, and respected. And fed. And housed. And have access to medical care. This shows up in both my life and my coaching spaces.

This is the version of me underneath & within the work: grounded, curious, observant, endlessly learning, and always getting giddy about something in the sky.


Before I ever became a coach, I was collecting a very particular type of education (the kind that doesn't come from a certification program.)

I grew up in an environment where physical stability was unreliable and emotional support was essentially nonexistent. The adults in my world were doing their own surviving, which meant I learned early how to do mine: alone, without asking, without needing, and certainly without being able to get anything wrong. Hyper-independence, an iron grip on self-reliance and control, distrust masked as strength, and zero tolerance for risk. These weren't personality traits, they were adaptations. Logical, necessary, and honestly pretty brilliant for what I was navigating.

These patterns and coping mechanisms followed me (as they do) into every career (nearly 15 years as a personal trainer, corporate sales training, real estate, network engineering in telecom,) into every relationship, into every attempt to build something bigger than what my system believed was safe. I spent years working hard and achieving things that looked great from the outside, while running on patterns that were simultaneously working against everything I actually wanted.

Trying to build a business as an entrepreneur (something that requires risk tolerance, the capacity to get things wrong, trust, receiving support, and the willingness to be seen) while carrying all of that, was a gauntlet, to say the least. And for a long time I couldn't figure out why I kept hitting the same walls, taking the same wrong turns, ending up at the same dead ends.

The turning point came when I stopped trying to think my way out of it. When I went beyond (and set down) all the affirmations, reframes, mindset work, and positive thinking.

When I began to do (and understand) the work at the core of the patterns, the nervous system, and identity that had been running on autopilot since childhood, it changed the entire trajectory of my life, and it is the foundation of everything I bring into my coaching today.

I've spent years studying and integrating the modalities that make that kind of change possible. I'm certified as a Master NLP Practitioner, in Coaching the Unconscious Mind, Trauma-Informed Somatic Healing, and in Integrative Hypnosis, and also a member of the IACT. More than any credential though, I am a lifelong student of this work. Always learning, always refining, because I (and the women I work with) deserve that level of commitment

I have lived every part of what I teach. That is what allows me to sit across from a client and understand (not just conceptually but in my bones) what it actually takes to update what's underneath, and build a life that finally has somewhere solid to land.

If this is resonating, and you want to see what this work actually looks like, I encourage you to start here (it's free.)